Reach Travel Media partnered with Monroe County’s Economic Development & Tourism Committee to develop a two-track brand highlighting both tourism and economic development. In addition to creating a distinctive brand identity, we developed a comprehensive marketing plan, launched the website exploremonroecounty.org, and rolled out the “Monroe County: More Than You Know” campaign beginning in Spring 2024.

The campaign offers visitors a chance to win a trip to the area while highlighting Monroe County’s diverse attractions. Residents, new visitors, and returning guests are invited to engage with the campaign on social media platforms such as Facebook and Instagram, sharing public input on what makes Monroe County exceptional, along with stories, legends, and interesting local facts.

Our services extend beyond branding and campaign creation, encompassing marketing strategy and implementation, public relations, itinerary creation, sweepstakes, social media management, newsletters, ad buys, and ongoing analytics. Explore Monroe County represents a fully integrated, ground-up approach to brand and campaign development.

We are proud to support the Monroe County Economic Development & Tourism Spring Conference, assisting with planning and promotion to drive regional economic growth and enhance tourism engagement.