Tourism & Destination Marketing

Reach Travel Media developed the “THIS is Tomah!” marketing campaign, encompassing digital advertising, audio streaming ads, billboards, sweepstakes, social media management, website blog content and updates, newsletters, public relations, and short-form video.

As part of the campaign, RTM launched VisitTomah.com, providing Tomah with a fresh, user-friendly online presence to better serve both visitors and residents.

The team produced multiple videos, including a 30-second tourism promo and a 60-second recruitment video for the Tomah Chamber, highlighting local industry, healthcare, and quality of life. An Economic Development video featuring eleven locations and aerial drone footage showcased Tomah’s visual appeal and growth opportunities.

RTM also created and executed the “Best of Tomah, WI” survey, covering more than 200 categories and generating over 6,600 votes for favorite local businesses and attractions. The campaign drove a 400% increase in website users and added 3,451 new email subscribers—an impressive level of engagement for a community of just 9,352 residents.

Tourism Grant Campaign

RTM also helped the Tomah Chamber & Visitors Center secure and implement a Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism for the “Small Town, Big Festival” campaign promoting the Budweiser Dairyland Super National Truck and Tractor Pull.

The campaign was designed to position the event as more than a day trip, encouraging visitors to stay overnight, explore Tomah, and support local businesses. RTM developed marketing initiatives targeting key Midwest drive markets through digital advertising, social media, streaming media, and strategic partnerships.